When you say, "optimization" what do you mean? Will my business be on the first page or maybe the top three? Where and to whom would send letters to? Would you give me a little more incite.

Search Engine Optimization (SEO) has 2 objectives:

1) Get your site indexed by (included in) search engines
2) Get your site to rank higher than your competitors' sites for your appropriate key phrases

Once these objectives are accomplished your site will draw more relevant traffic. For example, do your want your site to rank high for your business name or would the phrase 'Los Angeles Sports Rehabilitation' or 'Los Angeles Personal Trainer' bring more relevant traffic to your site? The answer is the latter because people who do not know you will search for the latter. I think it's safe to assume the primary purpose of your website is to create new clients. Your business name will still bring up your site because it's a unique name.

Once we have optimized your site to it's greatest potential, your actual ranking position will be determined by the individual search engines and their secret algorithms. For example, if your site is optimized equally to your primary competitor's site, which site ranks higher will most likely be determined by who has more one-way inbound links. Our Search Engine Maintenance service ($34.95/month) includes the tools necessary to help you increase one-way inbound links. Do not confuse this with link exchange programs, those are now considered spam by search engines and will decrease your site's ranking.

Accomplishing these objectives for your web site would require at minimum the $99.00 one time fee for us to apply the proper key phrase optimization to your site (or give instructions to your webmaster) plus a minimum of 6 months of the $34.95/month Search Engine Maintenance Service. You can view the details of these services on this page under 'Required Fees'.

I say at minimum in the paragraph above because some clients' web sites are in highly competitive industries whose competitors are knowledgeable about proper web page optimization. This is unlikely to apply in your case because your are targeting such a small geographic market (Los Angeles vs. United States). After about 6 months of work for you we will know for sure if additional SEO techniques will be necessary to increase your site's ranking. You can view the additional services on this page as well.

Lastly, there are no letters to send, only directories to submit your site to. The monthly maintenance service will help direct you to the appropriate directories.