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July 26th, 2010
Venue Communications and Impulse Web Solutions teamed up to redesign www.attydc.com, the website for Wilmington, NC Lawyer, Attorney David Collins. The client's original website was designed from a phone book ad from six or more years ago. Obviously, styles have changed since then and our first mockup was much more modern; a little too modern for the client. The feedback was that the client wanted to keep the same general look and layout of the site.
The challenge was this: the existing website already ranked at the top of Google for the search term Wilmington NC lawyer, but it was not converting, so one of the points we emphasized in preparing this project was that the look of the site needed to be updated in order to hold the attention of visitors and thereby convert more traffic into leads.
We feel that the designer tasked with this challenge did a great job of meshing the old, outdated look with a more modern, pleasing style in the second mockup. The client agreed and has repeated several times that they are very happy with the outcome.
In addition to aesthetic updates, over 200 unique pages were added to the site to help search engines index key service areas and locations targeted by the client. Links to the client's Twitter and Facebook accounts were also added and a WordPress blog is slated to appear soon in order to increase the site's social media presence.
